Everyone acknowledges that a blitz produces increased results, but most people get a negative impression of the word because it sounds hard. And it is! The idea of a blitz is to get focused on a single objective for a specific amount of time. This is not the way we typically work in our “multi-tasking” world, where we normally bounce between multiple activities and never accomplish any of them. I’m going to help you understand the benefits of a blitz, and how to use them effectively.
In professional sales organizations, blitzes or prospecting days are commonly used to increase the pipeline. A portion of the sales team, typically inside sales who are trained on the phone, will dedicate an entire day to calling their entire prospect list about one specific topic to seek new opportunities. The results from taking a group of sales professionals, who already dial their current prospect list daily, and giving them a focus, a deadline, and a goal, is astounding.
But what does that mean for you in your home business. Actually, I believe it means the exact same thing. Our lives take us in many different directions on a daily basis. It is very easy to lose focus. You call a prospect, have a great conversation, they ask a question, it gets you thinking about how often you hear that question and should write a blog entry to address it, you hang up (without a close), start writing, do your SEO, find your stock photo, post, syndicate, and suddenly your two hours you dedicated to your business are gone and you have nothing to show for it. This is the #1 thing a blitz addresses.
A blitz provides the focus, the deadline, and usually a goal for you and your team to achieve. In my home business, we are currently doing a 90 Day Blitz, which happens to coincide with the qualification period for our first National Expansion Team, where we’ll be working directly with Larry Thompson. During the blitz, we have committed to work significantly above our usual level of effort, foregoing sleep and many of the time freedoms which justified our journey into home business. However, the key factor is that it is only for 90 days. We have a definite end date, which enables us to go hard, knowing exactly how much further we have to go. Ever noticed how much easier it is to maintain or increase your pace as you near the end of a run? When you should be the most tired, you speed up, because you know how much further you have to go. The same holds true here.
During this blitz, everyone on the team (and across teams including most of the company) are focused on one thing: talking to as many people as possible every day to see who is open to the possibility of a better life. We are all encouraged to speak to as many people as possible during our production time, with the intention of simply setting appointments to follow up with a tool to show them the business. With this focus, we are talking to more people, creating more interest, generating more momentum, being more diligent in our use of tools (instead of wasting time presenting/convincing), and achieving more results.
A blitz like this is not easy. My friend and mentor, Ray Higdon, says this is “not for weenies.” Not for a professional salesperson who normally spends 8 hours dialing, or for the home business owner managing a FT job and a family, many of whom started their business with the promise from some internet guru of never having to talk to anyone. It isn’t easy, but the results speak for themselves.
If you have an opportunity to participate in a blitz like this with your company, do it! If not, start one with your team or with some of the other leaders. If you are ready to dedicate your spare time for the next 85 days (we started 5 days ago) to dramatically change your life, please contact me immediately. I can get 3 more people on the National Expansion Team. The only requirement is that you are willing to work hard, have a desire for more, and are coachable.
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