Tag Archives: friends and family

Stay Away From Your Warm Market!

So you are a serial networker that has done 5 different MLMs and worn out your warm market? Or are you a newbie who was (or still is) skeptical and is afraid to talk to your friends and family until you prove it? Or do you just think you are going to get a first round draft in the NFL (No Friends Left) if you invite them? After all, you remember the coffee pot remarks about Bill that used to try to recruit in the office and you don’t want to be the subject of those same discussions.

The first thing you need to do is get over any of these thoughts. The cold hard facts are that, especially if you are just getting started, you are not going to get strangers to flock to your business. Why would they? Would you sign up under someone you don’t know, and as far as you could tell, has no reputation for success in the industry? Your core team will come from those with whom you already have a relationship. And if they aren’t an established networker, guess where their team will come from? Ah, the power of duplication!

There are tons of internet gurus out there telling you to avoid your warm market, and buy a couple programs to automatically add thousands of Twitter followers and Facebook friends, and then buy some more to make some fancy opt-in forms and autoresponders, and you’ll be on autopilot in a few days and a few hundred dollars. You can get to that point eventually, after you learn the skills to teach others and build a reputation of success, but if your prospects are coming from the Internet, don’t you think they can quickly discover that your sites and pages were all just created in the past few months? Honesty is always the best policy.

My team is built on people I’ve known for years. They came into the business through a variety of mechanisms, but their decision was significantly based on their relationship with me and knowing this must be the real deal. Don’t get me wrong! I have some direct enrollees I didn’t know before they joined. Any guesses on their success? You guessed it…none. They joined in a non-duplicatable manner, so they naturally expected to build their team the same way.

The bottom line is that you must invite your friends and family to look at your new project. The trick is to invite, not pitch them. It is very difficult in the beginning, but you can’t care if they join or not. You should be focused on making them aware you are going to succeed and would like to share with them. Invite them to watch or listen to a local presentation, webinar, conference call, or DVD, and make sure they understand there is no pressure because you understand this might not be right for them anyway. Lots more on inviting later, but for now, pick up that phone!

To Your Success,