Stay Away From Your Warm Market!

So you are a serial networker that has done 5 different MLMs and worn out your warm market? Or are you a newbie who was (or still is) skeptical and is afraid to talk to your friends and family until you prove it? Or do you just think you are going to get a first round draft in the NFL (No Friends Left) if you invite them? After all, you remember the coffee pot remarks about Bill that used to try to recruit in the office and you don’t want to be the subject of those same discussions.

The first thing you need to do is get over any of these thoughts. The cold hard facts are that, especially if you are just getting started, you are not going to get strangers to flock to your business. Why would they? Would you sign up under someone you don’t know, and as far as you could tell, has no reputation for success in the industry? Your core team will come from those with whom you already have a relationship. And if they aren’t an established networker, guess where their team will come from? Ah, the power of duplication!

There are tons of internet gurus out there telling you to avoid your warm market, and buy a couple programs to automatically add thousands of Twitter followers and Facebook friends, and then buy some more to make some fancy opt-in forms and autoresponders, and you’ll be on autopilot in a few days and a few hundred dollars. You can get to that point eventually, after you learn the skills to teach others and build a reputation of success, but if your prospects are coming from the Internet, don’t you think they can quickly discover that your sites and pages were all just created in the past few months? Honesty is always the best policy.

My team is built on people I’ve known for years. They came into the business through a variety of mechanisms, but their decision was significantly based on their relationship with me and knowing this must be the real deal. Don’t get me wrong! I have some direct enrollees I didn’t know before they joined. Any guesses on their success? You guessed it…none. They joined in a non-duplicatable manner, so they naturally expected to build their team the same way.

The bottom line is that you must invite your friends and family to look at your new project. The trick is to invite, not pitch them. It is very difficult in the beginning, but you can’t care if they join or not. You should be focused on making them aware you are going to succeed and would like to share with them. Invite them to watch or listen to a local presentation, webinar, conference call, or DVD, and make sure they understand there is no pressure because you understand this might not be right for them anyway. Lots more on inviting later, but for now, pick up that phone!

To Your Success,




4 thoughts on “Stay Away From Your Warm Market!”

  1. Great post Bryan! I have had new business partners tell me that they do not want to talk to their warm market because they are afraid of damaging the relationship. I am always surprised by this and what it reveals to me is that they are not 100% behind the company or the product and you are right, strangers are NOT going to flock to someone beating the door time to try the products or join in a business venture. Very much enjoyed your post!


    Bryan Reply:

    April, thanks for visiting. I’m glad you enjoyed the post. I think there are other reasons beside lack of confidence in their company. i am 100% behind mine, but still struggle with the right messaging for some of my friends depending on their situation. And then there are the ones that are just completely negative and I just don’t want to hear it from them. So I avoid them.

    Thanks again for the comment!



  2. Hi Bryan,

    it’s not about damaging relationships. My friends and family know what I do.

    I have a problem with the expression “warm market”: They are “warm” because we know each other already, but they aren’t a “market” because they are not targeted. If they were, they would have already expressed their desire of building themselves a business from home formerly, in some way or another.

    Another issue: If I am in a situation in my life I don’t like and that I want to change, it is most likely that this is also due to my current and former relationships. I am the average of my 5 closest friends, am I not ?

    My friends and family rather try to keep me where I am, so there’s no point in sharing my business with them. And – as I mentioned above – they know what I do, so they can ask me anytime and I am glad to share it.

    I know that sooner or later, they will ask me what I am doing because of the lifestyle I enjoy.

    Let me clarify also that there are other ways of marketing than buying crappy products (or even leads) from people who don’t make the bulk of their money in MLM.

    Thanks for sharing your insights.

    Take care

    Oliver Tausend recently posted..Building An MLM Business Online Internationally- Experiences


    Bryan Reply:

    Oliver, thanks for your comments. I think there are a lot of reasons that people do and don’t call their friends and family. I, for one, and glad that someone called me. I wasn’t looking, and never expressed any interest, but a friend asked me to take a look at my business and it was one of the greatest decisions I ever made.



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